[Study] Consumer In-Store Shopping Survey
Understanding the Value of Store Associates

Survey Uncovers Fascinating Insights into Consumer In-Store Experiences

Tulip Retail recently surveyed over one thousand consumers to understand their experience in brick & mortar stores, specifically their experience with store associates.

The results provided enlightening insights into how consumers feel about the role of physical stores and store associates as well as the expectations they have of retailers. Several sobering findings will keep executives of brick & mortar retailers up at night... here are just a few:

  • 83% of shoppers believe they’re more knowledgeable than retail store associates
  • 87% of respondents shop at Amazon
  • 47% found associates of little or no value

But it’s not all bad news for retailers… far from it. Here are a few opportunities:

  • 72% of consumers that dealt with a store associate who uses a mobile device to provide things like product info, credit card checkout, and inventory look-up, said it resulted in a much better shopping experience.
  • 79% of survey respondents say knowledgeable store associates are important
  • 64% of respondents believe physical retail locations are needed and never going away


Download the study to see the detailed survey results to over 20 key questions we asked consumers. Understand how you can change your in-store experience to attract and delight shoppers.

Fill out the form and download the study