[Study] Consumer In-Store Shopping Survey
Understanding the Value of Store Associates
Survey Uncovers Fascinating Insights into Consumer In-Store Experiences
Tulip Retail recently surveyed over one thousand consumers to understand their experience in brick & mortar stores, specifically their experience with store associates.
The results provided enlightening insights into how consumers feel about the role of physical stores and store associates as well as the expectations they have of retailers. Several sobering findings will keep executives of brick & mortar retailers up at night... here are just a few:
But it’s not all bad news for retailers… far from it. Here are a few opportunities:
Download the study to see the detailed survey results to over 20 key questions we asked consumers. Understand how you can change your in-store experience to attract and delight shoppers.